5 Things to Know About a Digital Media Strategy
“A digital media strategy is not something that you should be afraid of,” said Thomas Obungen, digital and…
Marketing
Guiding Companies’ Decision- Making
When General Motors wanted to learn what car models would sell in the Chinese market, they turned to the Honolulu-based OmniTrak Group to get inside consumers' minds. The insight OmniTrak provided, dubbed "The Goldilocks Strategy," helped the North American automaker…
Marketing Hawaii 3.0
A record-setting 8.9 million visitors came to Hawaii in 2016. Most were drawn by the Islands’ decades-old persona of sun, sand, surf and aloha, but some were lured by the artful use of creative technology: • A photo on the…
Hawaii News Now wins two Emmy® Awards for newscast excellence at the 46th Annual Northern California Emmy® Awards
Hawaii News Now received two regional Emmy® Awards at the National Academy of Television Arts and Sciences San Francisco/Northern California Chapter Awards Gala on Saturday, June 3, 2017. The Emmy® Award is presented for excellence in television. Hawaii News Now:…
5 Things to Know About Developing an Effective Digital Marketing Strategy
Figuring out how to share your brand’s message and the right audience to share it with is becoming more difficult in today’s noisy world. After all, businesses now compete for attention with information that’s available through phones, the Internet and…
Ask the Expert: How to Get Into an Accelerator
THIS MONTH’S EXPERT: Omar Sultan Co-founder and managing partner, Sultan Ventures and XLR8UH sultanventures.com xlr8uh.com Q: I'm an independent entrepreneur with a great business plan. How do I get into an incubator? A: First determine whether an accelerator is the…
5 Steps to Delivering an Effective Speech
As chief advocate for the Office of Hawaiian Affairs, Kawika Riley’s job is to wade into some of our state’s most controversial and complicated issues. He presents before state legislators and department heads, members of Congress and federal agencies. Before…
5 Steps to an Executive Presence
Readiness for next-level success often depends on the leader’s ability to develop the complex set of qualities that comprise “executive presence.” R. Scott Simon, an executive coach frequently engaged by Hawaii companies to support their emerging leaders, offers five steps…
5 Steps to Protect Your Personal Brand
You may think primarily of your company’s brand, but, if you are online, you also have a personal brand. Monchalee Steiger, marketing manager of The Queen’s Health Systems, offers these steps for professionals who want to protect their personal brand.…
