Small Business

5 Steps to Boost Web Traffic

You finally caught on and created a company Web site. The problem is, nobody knows about it. Mary Fastenau, president of StarrTech Interactive, explains how to drive more eyeballs to your Web site for little or no cost. OvercommunIcate your…

Marketing Lessons

Jon Jepson knows the Hawaiian seas like the back of his hand, but when he began marketing for Makani, the $1.8 million catamaran he helped hand-build, Jepson found himself testing new waters. Now in its third year, Makani Catamaran takes…

ZAP! POW! BAM! WOW!

Not only is Oceanit one of the state’s largest and most diverse high-tech engineering companies, it’s now popping out superheroes from a coloring book called Team Oceanit. Designed to intrigue Hawaii children and inspire them to pursue local careers in…

Helping People Heal Themselves

Local company seeks early position in $80 billion industry Honolulu-based Tissue Genesis is taking self-help a step further with its patented cell isolation system. In less than two hours, a patient’s own regenerative cells can be put back into their…

Hidden Gems to Help You

Five government resources that can jumpstart your small business Island Princess, a local candy company, had been growing since it began in 1983 but struggled to stay alive when the economy nosedived after 9/11. “Sales were way down and we…

5 Steps to Motivating Employees

In good times or bad, motivating employees is an important, but often overlooked, aspect of running a business. Nicholas Mitsakos, chairman of Arcadia Holdings Inc., explains how to keep workers excited for the workweek, or “how to help your team…

Taking the Message to Japan

Marriott Resorts Hawaii is launching its Spirit of Aloha Tour in Japan this month to attract more Japanese to the islands and its six resort hotels. A weak global economy and fear of the H1N1 flu have cut the number…

Living Art

Greg Lee, CEO of 1st Look Exteriors, combined his two greatest passions — plants and art — to create a niche business that’s so unique he’s the only licensed contractor of his kind in the state. 1st Look Exteriors designs…

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Categories: Small Business