07-17 HB - Hawaii30

Marketing Hawaii 3.0

Brittany Lyte

A record-setting 8.9 million visitors came to Hawaii in 2016. Most were drawn by the Islands’ decades-old persona of sun, sand, surf and aloha, but some were lured by the artful use of creative technology: • A photo on the Instagram account of a Japanese model in which she is seen surfing under a rainbow Read the full article…

2017 HTLA Web Ad 1600x600

aio Media and Hawai‘i Lodging & Tourism Association Launch Awards Program Honoring Top Achievers in the Industry

Hawaii Business magazine

Three aio Media-owned magazines — HONOLULU, Hawaii Business and HAWAII — have partnered with Hawai‘i Lodging and Tourism Association (HLTA) to launch an awards program that honors some of the top achievers in the tourism industry. The aio Media Hawaii Lodging and Tourism Awards will be based on pubic nominations in 17 categories including accommodations, Read the full article…

Photo by David Croxford.

Talk Story: David Uchiyama

Beverly Creamer

In April 2016, Uchiyama took over at Island Air after it was sold by billionaire Larry Ellison to local investors. Uchiyama has a long track record in the local visitor industry, including serving as VP for brand management at the Hawaii Tourism Authority. Q: You have been quickly expanding the airline’s service, capabilities and workforce. Read the full article…

July 2017 , Leadership , Tourism
July, 2017
Field Trip Friends took a group of parents and children on a bird-watching trip during February. Photo by Karen De Borja.

Friendly “Ed-Ventures”

Jackie M. Young

Cindy MacFarlane-Flores loooves the outdoors. “When I was an elementary school teacher at Epiphany Episcopal School (now merged with Mid-Pacific Institute) in the 2000s, they called me ‘Miss Nature,’ ” the owner of Field Trip Friends says with a laugh, “because everything I taught there I connected with the environment, the Hawaiian culture or the Read the full article…

Photo by David Croxford.

How to Fix the Honolulu Zoo

Tiffany Hill

If you grew up in Hawaii, chances are you’ve seen these exotic animals during a family visit or class field trip. And, if you’ve come back as an adult, a visit to Hawaii’s only zoo might have felt strangely similar to your earlier visits. Fluctuating funding and unstable management have hindered progress, making the zoo Read the full article…