All Stories

Cause Marketing

I’m hearing a lot of buzz about cause marketing. How do I get my small business started on it? Cause marketing aligns a brand with a cause in the community, such as sustainability, helping children or homelessness. When executed strategically,…

All Work and No Job

There are a million stories in the white-collar gig economy. Let me introduce you to one. Alison Chock has two jobs: One is in retail, where she works nights at a boutique. Her other job is more unpredictable. The work…

Creativity: Hawaii's Next Big Export

How a public-private program called Creative Lab accelerates entrepreneurs in six creative areas: screenwriting, broadband, interactive media, fashion, producing and music While Hawaii is known worldwide for its rainbows, aloha spirit and beautiful weather, Georja Skinner hopes to add “creative…

The End of Tipping?

Danny Meyer, one of New York’s most respected restaurateurs, plans to eliminate tipping and raise menu prices by a commensurate amount in his 13 restaurants. This news, along with Hawaii’s gradually increasing minimum wage, which is now $8.50 an hour…

Spot a Different Kind of Visitor

It’s not just tourists who  flock to Hawaii in the winter: Humpback whales also come in droves and are especially visible from December through March. The Pailolo Channel between Maui and Molokai is the most popular place to view them, but you…