“Social media is a marathon, not a sprint. You just have to start,” says Toby Tamaye (@atmarketing), president of AT Marketing. He outlines five social media platforms that can help you connect better with your customers. On Facebook, provide content that…
What do you really know about your customers? Do you know their ages? Where they live? How much money they make? How many kids they have? Do you know where else they shop? How they make buying decisions? Why they…
Problem: Piracy costs the U.S. movie industry more than $20 billion annually, according to industry experts, who say illegal downloads and bootleg copies prevent many independent filmmakers from turning their passion into a livelihood. Solution: EggUp.com is a platform created in Hawaii…
The airlines have trained me well: I pull out the safety card on every flight and follow along with the demonstration or video. I know that puts me in serious nerd territory, but I want to be prepared for that…
Q: You often tell people, ‘I do laundry,’ including Gov. Ben Cayetano when you first met him, but how did you get into that business? I had always been an entrepreneur, but I had just taken time off to have William, my…
When up to 20,000 guests attend the APEC 2011 Leaders’ Week in November, the local blue-ribbon committee promoting business investment here won’t be touting Hawaii’s old standbys. …
When Bob Armstrong moved into his Nuuanu home 20 years ago, he couldn’t tell if there were fish hidden in the muddy water of his backyard pond. He didn’t know it then, but, along with the pond, the CEO of…
Darrin Yakabu-Muramoto and Joie Yuen like their pork rinds, but wanted more than just plain or spicy flavors. They also didn’t like the Mainland varieties, which grew stale by the time they arrived in the Islands, so the two started…
The dog you choose as your best friend can make a big difference on your wallet. One of the most expensive pure breeds is the English bulldog, which can cost $4,000, according to the Hawaii Veterinary Medical Association. Bulldogs are…
Years ago, Dave Flintstone worked as a scuba instructor in the Caribbean where “I gathered an appreciation for rum.” He also did his homework and learned how to make sugar cane-based spirits from local distilleries, planning that, one day, he…
Wage gap holds steady after shrinking for decades Almost no change since 2001 Hawaii Wage Gap 2009 Median wages in Hawaii for adult, full-time, year-round workers: Success in College Women are 1.5 times more likely than men to graduate from college or…
Some pet stores in Hawaii have stopped selling cats and dogs, and are instead partnering with animal shelters and rescue groups to offer adoptions of homeless animals. The unusual marketing strategy may be partly due to more pet-store owners’ concern…