Smart email marketing makes the difference between emails that are read and those that go straight to the trash. Damian Davila, online marketing consultant and CEO ofIdaconcpts.com, explains how to make it work: 1) Short and focused Content is crucial,…
Q. I set up a Facebook page for my store. What should I do to engage customers and bring them in? A. With more than a half billion active users worldwide, Facebook is the major social-network player. The average Facebook user has about…
Among the different economic sectors showing signs of recovery this year is the Hawaii market for buying and selling small businesses. Hints of falling prices and other trends have added to the confidence of brokers involved in the local business-for-sale…
10:00 A.M. Monday, April 18 State Department of Taxation, 830 Punchbowl St., Honolulu Photography by Olivier Koning >> The room handling incoming tax returns was busy but orderly on April 18. That Monday was the deadline for federal returns…
Problem Hawaii spends $5 billion a year on imported oil, but biofuels that can replace oil usually require a lot of agricultural land. Solution Using its library of algae strains, Kuehnle AgroSystems says it can select, analyze and optimize algae for specific…
Fifteen dollars for 18 holes of golf on Kauai’s North Shore? A lot of local residents think that’s a great deal, even though it’s miniature golf. The new business has been running solid six days a week with 75 to 80 percent local customers since opening in January. The…
What it's worth? $7,500 Hawaii’s most prized shells, those washed up on the beaches of Niihau and known as Kahelelani, are strung into beautiful lei. Rob Arita’s gorgeous Niihau shell lei can take years to make. In fact, he says, it takes him…
After his morning surf session at the Cove, Johnson Young heads across the street to Kihei’s Surfside Spirits & Deli, where he and his wife, Vicky, have been serving up great local food and Island hospitality for more than 20 years. As usual, the place is hopping: surfers…
WHEN HE’S NOT OPERATING, selling and overseeing large construction equipment, Bobby Whitworth is likely deep-sea fishing. “Getting out on the ocean is physical therapy for me,” says Whitworth, general manager ofHawthorne Cat in the Pacific. “The ocean…
I’m a little scared, and that’s a good thing. In fact, if you have any sense, you should be a little scared, too. I’ll let comedian Chris Rock describe part of why you should be scared and let Andrew Jackson…
Greenwood, who has been leading theUniversity of Hawaii for two years, talks about the university system’s broad, new goals. HB: What’s your philosophy on leadership? A: It’s very important to understand and appreciate the organization you’re working in, both the cultural context…
Dump the D.O.E., Allow Vouchers I don’t believe it’s everyone’s responsibility (“Businesses Help Public Schools,” May). People and businesses meet their responsibilities by paying taxes. Why should parents who are already burdened paying private school tuitions be forced to pay…