Marketing Hawaii 3.0
A record-setting 8.9 million visitors came to Hawaii in 2016. Most were drawn by the Islands’ decades-old persona of sun, sand, surf and aloha, but some were lured by the artful use of creative technology: • A photo on the…
Government & Civics
Talk Story: David Uchiyama
In April 2016, Uchiyama took over at Island Air after it was sold by billionaire Larry Ellison to local investors. Uchiyama has a long track record in the local visitor industry, including serving as VP for brand management at the…
Raising the Bar
When Sky Waikiki director of mixology Jen Ackrill debuted such wild ingredients as turmeric-infused vodka, spicy chili liqueur and absinthe spray as part of a new series of surf-inspired cocktails, we were impressed. Her innovative new take on cocktails was…
Talk Story: Jean Rolles
Jean Rolles, now 81 and daughter of Outrigger's founders, Roy and Estelle Kelly, has been named Salesperson of the Year for 2016 by the Honolulu chapter of Sales and Marketing Executives. SME Honolulu will honor her at its annual luncheon,…
Pedal Power
Will Mather has bike renting down to a science. He’s able to fit a customer with the right size bike, discuss safety and road rules, equip them with a helmet and lock, and take payment for the rental, all in…
How Hawaii's Beach Waters Rank
Was Your Beach Tested? The state uses a tiered system based on risk to determine which beach waters to sample for bacteria. Tier 1: These beaches take priority because they are heavily used and have factors that could influence higher…
New Way to Book Tours in Hawaii
ORIGIN: Like many origin stories, Activiter’s started in Vegas. Stuck on the Strip in the heat of the day, the company’s co-founders – Rob Lafontaine and Ikaika Sheehan – decided to see a show (mostly for the air conditioning) and waited in…
Shangri La: Hawaii's House of Treasures
At First, It doesn’t look like much. I’ve just parked in the driveway of Shangri La, which was once the home of Doris Duke, and I’m wondering where the house is. I see a small, plain, white windowless building nearby,…
An Innovation in Hotel Uniforms
In Hawaii, the business of hotel uniforms has traditionally been messy. A hotel would contract with a company to design and produce uniforms for its staff, but a different company would clean them. If the fabric shrank or threads came…
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