12:56 pm, Thursday Honolulu Photographer: Rae Huo >> Central Pacific Bank’s mascot, Alex the Loyalty Dog, and actor Lance Wheeler prepare to film a CPB commercial. The Shetland sheepdog returned to the bank earlier this year after spending…
With another Hawaiian Renaissance on the horizon, two local media companies are collaborating on a new forum to report on and explain coming events. The Kalaimoku Group and aio are launching Mana, a magazine designed for Native Hawaiians and others…
Hawaii Business magazine’s mission is to cover big issues affecting our Islands’ economy and businesses in a way that is useful and accessible to readers. Although our main vehicle is a print magazine, we understand the importance of reaching and…
Thirty-six years ago, a designer on the North Shore walked into Matsumoto Shave Ice in Haleiwa and told the family he wanted to design a T-shirt for them. Just for them to wear, not to sell. Stanley Matsumoto, now the…
Q. I often find myself face to face with prospective clients, but it feels tacky to introduce myself and start talking to them about my business services or to ask them about their needs. How can I get over this…
What do you really know about your customers? Do you know their ages? Where they live? How much money they make? How many kids they have? Do you know where else they shop? How they make buying decisions? Why they…
It's Monday morning and Melissa Chang has gathered her laptop and smartphone, and is on her way to her "coffice," a comfortable setting likeBlue Hawaii Lifestyle, Burgers on the Edge or Good to Grill. There she can settle down with coffee, free Wi-Fi and her…
Smart email marketing makes the difference between emails that are read and those that go straight to the trash. Damian Davila, online marketing consultant and CEO ofIdaconcpts.com, explains how to make it work: 1) Short and focused Content is crucial,…
Q. I set up a Facebook page for my store. What should I do to engage customers and bring them in? A. With more than a half billion active users worldwide, Facebook is the major social-network player. The average Facebook user has about…
