It was a great party at the 4-acre oceanfront estate in Olowalu, about four miles south of Lahaina: The music was lively, the neighbors enjoyed it and money was raised for a good cause. The owners weren’t there, but they…
Small-business consultant Patrick Snow is frequently asked for the best way to attract more paying clients. His answer: Write and publish your book and give it away to prospects. This works, he says, because it allows you to stand out…
The best political candidate in the world might get nowhere without a team of marketing, direct-mail, advertising, polling and other professionals to help refine the message and effectively deliver it to voters. It’s an election year and Alan Tang is…
Question: I feel like my business is far behind the new media and social media marketing trends. What can I do to keep up? Answer: The best thing to do is start. New media is constantly evolving, so there’s…
Problem: Search online for, say, a traditional hula kahiko dancer, and you’ll be hard-pressed to find a high-quality image you can easily download and use for your business. Daniel Leuck, CEO of the Honolulu-based creative agency Ikayzo, saw that need for good…
What started two years ago as a healthy vitamin and mineral water to combat jet lag has turned into Aloha Friday Beverages, which are designed to keep everyone healthy, every day. Andrea Gall Krasnick explains the mistakes she first made and…
Question: What’s the magic behind professional selling? Answer: Professional selling should be simple, ethical and highly effective, and it may appear almost magical. Learn and practice these basic tools and watch your clients appreciate you and your new skills. Tool…
Question: I need a new logo for my small business. What should I do to ensure I get the most effective one? Answer: Your company logo is the heart of your brand image. It affects whether people accept what you…
Highlight your location. Whether it’s inside or outside, Hawaii provides endless opportunities for iconic images – photos of people with beautiful backdrops, culture, diversity and style. You’ll always get the nicest shots at dawn and dusk, when the light is…
