Small Business

New Attitudes About Social Media

Companies love social media because they can be inexpensive ways to reach lots of customers. But, companies worry about social media because they have little control over what others say about them. In fact, one of the biggest concerns companies…

Not Your Parents' College Degrees

The world will always need people trained in traditional fields such as education, medicine and law. But many college students today are looking to emerging fields where the number of jobs are growing, not shrinking, or careers that seem more…

The Commerce of Hawaii Political Campaigns

The best political candidate in the world might get nowhere without a team of marketing, direct-mail, advertising, polling and other professionals to help refine the message and effectively deliver it to voters. It’s an election year and Alan Tang is…

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Categories: Small Business