Hawaiian Air, Outrigger, Hawaii Meth Project also honored When the going gets tough, the tough get marketing. That’s what the Hawaii Visitors and Convention Bureau did during the recession and tourism slump, and its adroit actions are credited with helping…
Q. Our employees have specialized knowledge and are often trying new things. How can we harness that expertise to add value to our small business? A. Employees who think about ways to improve your business can create intellectual property (IP) that…
Most business cards serve a basic purpose: providing your name and title, and the best ways to reach you. But some cards do more: They help you stand out from the crowd. We got more than a hundred entries for…
Applicants for Oahu liquor licenses must attend two hearings and submit floor plans, tax maps and other documents and certificates. It can take about three to four months to get a license, “assuming no issues arise during the licensing investigation…
Q. My wife and I plan to retire in about 10 years. What should we do to get ready to turn over our business to our children? A. The good news is that you have time to carefully plan and execute…
It seems so easy. Get a truck, create a menu, make a few hundred plate lunches and find a spot in a business district or near a beach. The investment is minimal, the hours are great, the money is easy.…
Many small businesses don’t have the budget to hire a marketing firm to disseminate information about new products, special promotions or upcoming events, so it’s important to know how to get the word out when you are your marketing team.…
It’s no secret that small businesses typically don’t qualify for the risk-assessment and loss-prevention counseling that large firms get from insurance companies. Big customers paying tens of thousands of dollars in premiums can get specialists to visit their businesses to…
As a board member of Aloha United Way and publisher of this magazine, I have been engaged in many conversations about AUW and its future. While it is clear from the November cover story, “The New Culture of Giving,” that…
