Small Business

Cause Marketing

I’m hearing a lot of buzz about cause marketing. How do I get my small business started on it? Cause marketing aligns a brand with a cause in the community, such as sustainability, helping children or homelessness. When executed strategically,…

All Work and No Job

There are a million stories in the white-collar gig economy. Let me introduce you to one. Alison Chock has two jobs: One is in retail, where she works nights at a boutique. Her other job is more unpredictable. The work…

Creativity: Hawaii's Next Big Export

How a public-private program called Creative Lab accelerates entrepreneurs in six creative areas: screenwriting, broadband, interactive media, fashion, producing and music While Hawaii is known worldwide for its rainbows, aloha spirit and beautiful weather, Georja Skinner hopes to add “creative…

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Categories: Small Business