Small Business

Cause Marketing

I’m hearing a lot of buzz about cause marketing. How do I get my small business started on it? Cause marketing aligns a brand with a cause in the community, such as sustainability, helping children or homelessness. When executed strategically,…

All Work and No Job

There are a million stories in the white-collar gig economy. Let me introduce you to one. Alison Chock has two jobs: One is in retail, where she works nights at a boutique. Her other job is more unpredictable. The work…

Creativity: Hawaii's Next Big Export

How a public-private program called Creative Lab accelerates entrepreneurs in six creative areas: screenwriting, broadband, interactive media, fashion, producing and music While Hawaii is known worldwide for its rainbows, aloha spirit and beautiful weather, Georja Skinner hopes to add “creative…

Trees As Living Art

Don’t tell his wife, but Wayne Hu is in love with trees. “For me, to be able to trim trees is like Michael Jordan being able to play basketball. I just looove tree trimming. “Trees are supposed to be three…

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Categories: Small Business