Business & Industry

See Sharks in a Whole New Light

Steve Jordan says sharks are often misunderstood. “Sharks are not the big, mean monsters they’re made out to be,” says Jordan, the owner and CEO of Hawaii Shark Encounters. His company’s two-hour tours teach customers about shark species and ecosystems,…

100 Years Young

While describing the values that have carried KTA Super Stores to its 100th year as a family-owned business, president and COO Toby Taniguchi brings up traditional Japanese concepts. “The organization has been able to survive because our focus is not…

Buy, Sell, Or Hold?

Meredith Mawhar says she settled on her new career because she was excited by the Research Challenge, a prestigious competition for college students sponsored by the  Chartered Financial Analyst Institute. Mawhar is a student at UH Manoa’s Shidler College of…

Wasted

We may buy that clamshell of beautiful, ripe strawberries with the best of intentions – pancakes! cobbler! fruit salad! – but when the end of the week comes and they’re getting soft and fuzzy in the back of the produce drawer,…

Cause Marketing

I’m hearing a lot of buzz about cause marketing. How do I get my small business started on it? Cause marketing aligns a brand with a cause in the community, such as sustainability, helping children or homelessness. When executed strategically,…

All Work and No Job

There are a million stories in the white-collar gig economy. Let me introduce you to one. Alison Chock has two jobs: One is in retail, where she works nights at a boutique. Her other job is more unpredictable. The work…

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Categories: Business & Industry