Ask SmallBiz: Personal Branding
BY Piia M. Aarma, President, Pineapple Tweed, LLC Q. How do you build a personal brand? A. This above all: to thine own self be true.” Those words by William Shakespeare sum up how you need to look at branding.…
Business & Industry
5 Steps to Stopping Fraud
By Brian Ishikawa, Senior Vice President of Corporate Security, Bank of Hawaii During this challenging economic time, it’s more important than ever for businesses to protect their money. No one is immune from fraud, but there are ways to reduce…
Internet Transforms Home Sales, but Realtors Survive
Some say real estate professionals might be more important than ever Less than 20 years ago, prospective homebuyers could look at newspapers and drive around to find yard signs. However, most would call a Realtor because they alone had access…
Local Life Lessons
A little book has important advice for some of the Islands' big-business leaders Growing up, Wesley Park aspired to be ordinary. He ended up being extraordinary. When he was 4 years old, Park was stricken with polio. The debilitating disease…