Paying For Honolulu News
Hawaii’s rapidly changing news media are facing two challenges at the same time: 1. How to gather and deliver news when, where and how people want it; and 2. How to pay for all that. The old ways of delivering…
Marketing
KHON2, KITV, Hawaii News Now Face Uncertain Future
Local television news was once a great way to make money, but now its future is as clear as 3-D movies without the glasses. Revenues from advertising sales are up, but nowhere near what they were in the glory days…
Blending Old and New Marketing
Tourists have hundreds of ways to spend their money; here's how more than a dozen small companies draw them in. Well-tended tourists in skin-baring dresses and tropical shirts sip after-dinner drinks on the terrace at Duke's restaurant, while a Hawaiian…
Innovation: Wearable Ads
Wish you could afford to run commercials promoting your company and products all day long? Now you can with Pacific Digital Signs’ sexy new Digital Nametag. “This will definitely stop people in their tracks and deliver a perfect message every…
5 steps to marketing in Japan
The Japanese love all things Hawaiian – from hula to music to fashion – which makes Japan an attractive market for Hawaii companies. But Japan is a complex business environment. “That means a company must be serious about wanting to…
Business Experts Offer Good Advice to Wine the Experience
It's every entrepreneur's dream: free expert advice for your small business from some of the best specialists in the state on marketing, accounting, HR, cost-cutting and more. A surefire way to take your business to the next level, right? That’s…
HVCB Wins Top Marketing Award
Hawaiian Air, Outrigger, Hawaii Meth Project also honored When the going gets tough, the tough get marketing. That’s what the Hawaii Visitors and Convention Bureau did during the recession and tourism slump, and its adroit actions are credited with helping…
Hawaii’s coolest business cards
Most business cards serve a basic purpose: providing your name and title, and the best ways to reach you. But some cards do more: They help you stand out from the crowd. We got more than a hundred entries for…
5 steps to Writing a Press Release
Many small businesses don’t have the budget to hire a marketing firm to disseminate information about new products, special promotions or upcoming events, so it’s important to know how to get the word out when you are your marketing team.…
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