Small Business

My Job: Forecasting Weather

Name: Thomas R. Birchard Jr. Age: 50 Job: Senior forecaster, National Weather Service Honolulu/Central Pacific Hurricane Center Beginnings: After high school in the New Jersey/New York area, Birchard joined his mother on Kaua‘i. “I worked as a crew member for…

6 Tips for Effective Social Media Marketing

Smart strategy and effective execution in social media are the difference between  results and Just about every business uses social media for marketing. But how you use social media makes all the difference. “Every business should be marketing via social…

How to Change Course in Midcareer

Whether considering a new position in the same company or pivoting to a new career, consider the lessons learned from these local leaders. Here are edited and condensed excerpts from a session held at Hawaii Business Magazine’s Wahine Forum in…

Adding “Wow” to Events

Events International has been planning, producing, marketing and servicing events throughout the Pacific since 1987. In 2017, it merged with Arch Hawaii, a custom design and fabrication shop – allowing the combined company to offer customers even more services. “We’re…

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Categories: Small Business