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5 Things to Know About Developing an Effective Digital Marketing Strategy

Noelle Fujii

Figuring out how to share your brand’s message and the right audience to share it with is becoming more difficult in today’s noisy world. After all, businesses now compete for attention with information that’s available through phones, the Internet and social media. “I think that a big part of what we’re going to see over Read the full article…

Photo by David Croxford.

Ask the Expert: How to Get Into an Accelerator

Omar Sultan, Co-founder and managing partner, Sultan Ventures and XLR8UH

THIS MONTH’S EXPERT: Omar Sultan Co-founder and managing partner, Sultan Ventures and XLR8UH sultanventures.com xlr8uh.com Q: I’m an independent entrepreneur with a great business plan. How do I get into an incubator? A: First determine whether an accelerator is the right path for your startup. We get many teams looking for investment capital when they Read the full article…

(left to right) Donna Scannell, VP and Business Information Officer at Kaiser Permanente, Rosa White, CFO and Founder of DRFortress, Renee McKaskle, CIO of Hitachi Data Systems, and Hawaii Business editor Steve Petranik as moderator. Photo by Aaron K. Yoshino.

Five Steps to Transform Your Company Digitally

Noelle Fujii

Every industry is undergoing a digital transformation. If your company lags behind, it could get crushed by faster moving competition, or abandoned by customers who want better digital service, says Renee McKaskle, CIO for Hitachi Data Systems. Healthcare is a good example of digital transformation, or DX, says Donna Scannell, VP and business information officer Read the full article…

The 20 for the Next 20 2017 Cohort. Photo by Travis K. Okimoto.

Hawaii Business Celebrates Dynamic Group of Emerging Leaders

Noelle Fujii

Hanau ka aina, hanau ke alii, hanau ke kanaka. Born is the land, born were the chiefs, born were the people. That’s the Hawaiian proverb that guided Wednesday night’s celebration of Hawaii Business’ “20 For the Next 20” class of 2017. The proverb’s translation, according to Hawaii Business’ digital media director, Daniel Ito, means the Read the full article…

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The Best of Startup Paradise 2017

Dave Dondoneau

Startup Paradise Is Good for All of Us. Everyone in Hawaii can and should be  an advocate and champion for Startup Paradise, because we all benefit from a vibrant startup culture, says Meli James, president of the Hawaii Venture Capital Association. One benefit is a startup culture helps keep young kamaaina in the Islands and Read the full article…

Photo by David Croxford

Virtually There

Tiffany Hill

Hawaii Life Real Estate Brokers bought a new camera in July. Nothing special in that; Realtors have long used pictures to entice prospective buyers to visit houses for sale. But this purchase was special: a $4,500 Matterport Pro 3D, an automated, high dynamic range camera that creates virtual reality tours of homes, inside and out. Read the full article…