Archives: October 2009

5 Steps to Boost Web Traffic

You finally caught on and created a company Web site. The problem is, nobody knows about it. Mary Fastenau, president of StarrTech Interactive, explains how to drive more eyeballs to your Web site for little or no cost. OvercommunIcate your URL Do everything short of putting it in lights. Put your company name and Web address on everything – hats,…

Marketing Lessons

Jon Jepson knows the Hawaiian seas like the back of his hand, but when he began marketing for Makani, the $1.8 million catamaran he helped hand-build, Jepson found himself testing new waters. Now in its third year, Makani Catamaran takes adventurous tourists and kamaaina out of Kewalo Basin for sailing cruises, snorkeling tours and private charters. HB: How do you…

Ask SmallBiz: Getting Loan Approval

Q: I’m a small business owner and I’ve heard about the new ARC loans. How do I get approved for these loans? A: For small-business owners, the American Recovery Capital loan seems like a silver bullet, the solution to many problems plaguing their businesses now. This new loan is designed to give viable small businesses suffering immediate financial hardship short-term…

State of Repair

6 leaders discuss power & how to fix Hawaii Who & why Hawaii Business invited six influential people in Hawaii to talk about power in the Islands and how to create positive change. The moderator was Jerry Burris, editor-at-large of Hawaii Business. The panelists were: Haunani Apoliona Chairperson, Office of Hawaiian Affairs Ben Cayetano  Former Governor Kitty Lagareta  CEO, Communications…

Virtual Offices

Local company Resource Suites is partnering with one of the nation’s largest real estate firms to redefine where you work. With tools such as the Internet and smart phones, more small companies are discovering that they save money and time by functioning virtually — that is, skipping out on a typical office and using technology to conduct business from wherever…

Popcorn, Broccoli, Durian? PHEW!

Tropical fruit – Durian isolated on white backgroundOf course, you’re not supposed to eat lunch at your desk, but sometimes there’s no choice. You can’t risk missing that critical telephone call or a meeting that might be called at any moment. So, thinking ahead, you brought something from home to fire up in the office microwave. But think clearly. Like…

The Inouye Legacy

What he’s doing now to ensure Hawaii’s future Sen. Daniel Ken Inouye has long been Hawaii’s most powerful and influential individual, a man who has brought billions of dollars into his home state and forged or supported industries in astronomy, high-technology, the military complex, research, agriculture and education. Critics complain that Inouye is a master of earmarking budget items and…

Parting Shot: Back To Work

12:30 p.m., Friday Off the Big Island’s Kona Coast Photography by David Croxford >> Photographers reel in their lines on the media boat after learning one of the competitors had caught a fish in the Hawaiian International Billfish Tournament off Kona. The photographers had been killing time by dropping in their lines while waiting for action at this year’s competition,…

Whats it Worth?

$158,000 What Is It? A pastel Tahitian cultured pearl necklace made of 29 round pearls, each 14 to 17 millimeters. The clasp alone is worth $7,500 and is made of 2.47 carats of diamonds and 18k white gold. Where Is It From? Tahiti Pearl Market has seven pearl farms scattered over five atolls in the Tuamotu Archipelago. Like different regions…

My Favorite Things

Sam Choy is a world-class chef, restaurateur and TV personality who helped put Pacific Rim cuisine on the global culinary map, but he’s most proud of being a dad and grandpa. Grinds Choy goes to Best Drive In on Sand Island Access Road for its kalbi and spicy pork plate lunches. In his own kitchen, he loves to prepare ahi…

Helping People Heal Themselves

Local company seeks early position in $80 billion industry Honolulu-based Tissue Genesis is taking self-help a step further with its patented cell isolation system. In less than two hours, a patient’s own regenerative cells can be put back into their body to heal diseased tissue. “You’re not putting anything into the body that wasn’t in there before,” president and CEO…

Childcare: A Smart Investment for Business?

How can business support early education and childcare services for its workers? Why does it make economic sense to do so? Find out at an Economic Summit on Early Childhood Investment on Oct. 14, hosted by the Good Beginnings Alliance, a nonprofit that supports, creates and enhances early education programs in Hawaii. The meeting is scheduled from 7:45 to 10:30…

Top 10 Google Tools For the Workplace

Everyone knows Google as a useful search engine, but try some of Google’s lesser-known services and you may wonder how you managed without them. Analytics: Tracks your Web site traffic, checks effectiveness of your ads, compares your site against competitors’ sites and more. Plus, Google’s in-depth, easy-to-read charts and graphs make it painless to share Web reports with employees. Alerts:…

Young People, Big Thoughts

The idea: Invite 13- and 14-year-olds to a week of creating business plans, conducting market research and making “pitches.” Tantalize them with the stories of how a half-dozen Hawaii CEOs created successful businesses and teach them how to work as a team by digging into their creativity. The result: The BizSmart one-week summer camp on youth entrepreneurship at Iolani School…

Are Workplace Romances Safe?

Retired Island executive offers his advice on office life I’m divorced and so is my co-worker. Neither of us has children. I’m getting the sense she is attracted to me and I certainly am attracted to her. Still, I wonder about the appropriateness of office romances. I’m senior to her in the command chain, but I’m not her direct supervisor….

Charitable Vacation

Guests staying at Marriott’s five Hawaii hotels can now donate 100 percent of their last night’s room rate to the American Heart Association’s Hawaii chapter, Kapiolani Children’s Miracle Network or the American Red Cross’s Hawaii chapter, as part of Marriott Hawaii’s Giving with Aloha program. The 10-month campaign couldn’t have come at a better time, says Coralie Chun Matayoshi, CEO…

ZAP! POW! BAM! WOW!

Not only is Oceanit one of the state’s largest and most diverse high-tech engineering companies, it’s now popping out superheroes from a coloring book called Team Oceanit. Designed to intrigue Hawaii children and inspire them to pursue local careers in science and engineering, the comic links 10 areas of the firm’s expertise with a superhero. Along with characters like Shielda,…

Use and Abuse of Power

Power has a bad reputation. Your opponents and the people you disagree with have power — unjustified and unworthy power largely based on money, which buys mindless followers, crass politicians and evil henchmen. On the other hand, you and those influential people you support have leadership — based on grassroots support by intelligent and well-informed citizens, idealistic politicians and selfless…

Talk Story with Henk Rogers

Henk Rogers is a video game developer and tech mogul who is best known for introducing Tetris to the Western hemisphere. Today, he’s committed to promoting a new concept to the world: renewable energy. In recent years, Rogers has been at the forefront of the developing tech industry in Hawaii. “I’ll fight to the very end,” he says. “The children…