Marketing
Business Trends

Is Customer Service Dead?

Beverly Creamer,

In some places, yes, but in others it is thriving and evolving to meet the expectations of customers who want all the options, from online shopping to friendly face-to-face service.  When you arrive at Big Island Candies in Hilo, you…
Finance

New Ways to Fundraise

Julie Zack,

Traditional fundraising techniques sometimes have a poor return on investment and don’t speak to a modern audience. Here’s how local nonprofits are innovating to reach new donors and funding.   1. Ditch the Banquet Today’s donors can tire of what…
Business Trends

Hawaii’s People Stay True

Noelle Fujii-Oride,

Brand loyalty is strong in the Islands, but give a customer a bad experience and they may never forget or forgive.  “From right here, I can see one, two, three, four, five banks outside my window,” says Dennis Christianson, partner/CEO…
Business Trends

To App or Not To App

Noelle Fujii-Oride,

Many local organizations have created mobile phone apps to connect with customers, students, patients and others, but apps are not useful to every business At any time, students at Hawaii Pacific University can look at their assignments, view their grades,…

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