East Meets West Second Day Delivers Info Packed Panel Talks
Day two of the East Meets West Conference was held appropriately at the East-West Center in Manoa, Friday,…
Marketing
Hawaii’s People Stay True
Brand loyalty is strong in the Islands, but give a customer a bad experience and they may never forget or forgive. “From right here, I can see one, two, three, four, five banks outside my window,” says Dennis Christianson, partner/CEO…
To App or Not To App
Many local organizations have created mobile phone apps to connect with customers, students, patients and others, but apps are not useful to every business At any time, students at Hawaii Pacific University can look at their assignments, view their grades,…
Student Entrepreneurs Compete In State Qualifiers: Kolohe Ocean Gems Owner Advances to Nationals
Rose Wong started her jewelry business while a junior at Kaiser High and now that she’s in college, she’s launching a line of fine jewelry that she hopes will become “the next Cartier.” Wong won the Global Student Entrepreneurs Awards…
Entrepreneurs and Investors to Converge in Honolulu
East Meets West Conference: Interview with Blue Startups Managing Partner Chenoa Farnsworth The annual East Meets West Conference brings together tech industry entrepreneurs and investors from markets in Asia, the U.S. Mainland and Hawaii. The event will take place on…
More Than A Mere Messenger [Sponsored]
It’s an honor for Adrian Kamalii to represent some of his childhood heroes professionally. The 35-year-old entrepreneur is the president of Pae Aina Communications. He is a graduate of the Kamehameha Schools Kapalama and Hawaii Pacific University. As a student,…
5 Things Small Businesses Should Know About Monetizing Their Digital Media
Monday, September 11, 2017, 11:30 am - By Noelle Fujii The customer is king because customers control whether a business succeeds or fails. Today, effective ways to reach consumers include social media, websites and mobile apps. …
5 Things to Know About the Customer Connection
Thursday, January 1, 1970, - By Noelle Fujii There's an old saying, "The customer is king." Today, the customer really is a king: well informed, very demanding, willing to change their mind at a moment's notice - and with their…
5 Things to Know About a Digital Media Strategy
Thursday, January 1, 1970, - By Noelle Fujii “A digital media strategy is not something that you should…
5 Things to Know About Developing an Effective Digital Marketing Strategy
Thursday, January 1, 1970, - Figuring out how to share your brand’s message and the right audience to share it with is becoming more difficult in today’s noisy world. After all, businesses now compete for attention with information that’s available…
5 Steps to Transform Your Company Digitally
Sunday, February 5, 2017, - By Noelle Fujii Every industry is undergoing a digital transformation. If your company lags behind, it could get crushed by faster moving competition, or abandoned by customers who want better digital service, says Renee McKaskle,…
5 Things Small Businesses Should Know About Monetizing Their Digital Media
The customer is king because customers control whether a business succeeds or fails. Today, effective ways to reach consumers include social media, websites and mobile apps. Navigating those platforms can be difficult for some small businesses, so Hawaii Business put…
5 Things to Know About the Customer Connection
There's an old saying, "The customer is king." Today, the customer really is a king: well informed, very demanding, willing to change their mind at a moment's notice - and with their phones - able to act on those whims.…
5 Things to Know About a Digital Media Strategy
“A digital media strategy is not something that you should be afraid of,” said Thomas Obungen, digital and…
Guiding Companies’ Decision- Making
When General Motors wanted to learn what car models would sell in the Chinese market, they turned to the Honolulu-based OmniTrak Group to get inside consumers' minds. The insight OmniTrak provided, dubbed "The Goldilocks Strategy," helped the North American automaker…
Marketing Hawaii 3.0
A record-setting 8.9 million visitors came to Hawaii in 2016. Most were drawn by the Islands’ decades-old persona of sun, sand, surf and aloha, but some were lured by the artful use of creative technology: • A photo on the…
Hawaii News Now wins two Emmy® Awards for newscast excellence at the 46th Annual Northern California Emmy® Awards
Hawaii News Now received two regional Emmy® Awards at the National Academy of Television Arts and Sciences San Francisco/Northern California Chapter Awards Gala on Saturday, June 3, 2017. The Emmy® Award is presented for excellence in television. Hawaii News Now:…
5 Things to Know About Developing an Effective Digital Marketing Strategy
Figuring out how to share your brand’s message and the right audience to share it with is becoming more difficult in today’s noisy world. After all, businesses now compete for attention with information that’s available through phones, the Internet and…
Ask the Expert: How to Get Into an Accelerator
THIS MONTH’S EXPERT: Omar Sultan Co-founder and managing partner, Sultan Ventures and XLR8UH sultanventures.com xlr8uh.com Q: I'm an independent entrepreneur with a great business plan. How do I get into an incubator? A: First determine whether an accelerator is the…
5 Steps to Delivering an Effective Speech
As chief advocate for the Office of Hawaiian Affairs, Kawika Riley’s job is to wade into some of our state’s most controversial and complicated issues. He presents before state legislators and department heads, members of Congress and federal agencies. Before…
5 Steps to an Executive Presence
Readiness for next-level success often depends on the leader’s ability to develop the complex set of qualities that comprise “executive presence.” R. Scott Simon, an executive coach frequently engaged by Hawaii companies to support their emerging leaders, offers five steps…
5 Steps to Protect Your Personal Brand
You may think primarily of your company’s brand, but, if you are online, you also have a personal brand. Monchalee Steiger, marketing manager of The Queen’s Health Systems, offers these steps for professionals who want to protect their personal brand.…
Digital Dash - Time: The Greatest Challenge to Improving Yourself
I’ve found that development – whether professional or personal – is very time consuming. Adding a workshop, retreat, class or conference to my schedule as Hawaii Business’ digital media director is like attaching an anchor to my surfboard. You probably have had…
The 10 Commandments of Corporate Social Media
I have climbed Mount Koko Head and took many selfies. From this pilgrimage I return to you, brethren and sisthren, with these 10 commandments to keep thy company’s image righteous on the World Wide Web. May the spirit of Steve…