Marketing

Turning Play into Pay

Most of them are Millennials, first-generation digital natives strutting their stuff and chiseling new entry points into a post-recession economy. Those who achieve social-media stardom get labelled as “digital talent,” which sounds so Hollywood, but signals their digital charisma and…

Our Digital Media Director Links In

Power: As the new digital media director of Hawaii Business, I have the ability and responsibility to engage with you by sharing creative and smart content through social media and our website, HawaiiBusiness.com. I will share observations and insights in…

Cause Marketing

I’m hearing a lot of buzz about cause marketing. How do I get my small business started on it? Cause marketing aligns a brand with a cause in the community, such as sustainability, helping children or homelessness. When executed strategically,…

Parting Shot: Holiday Magic

Tuesday, 11:34 am Pearlridge Center Photo by Josiah Patterson Stephanie Lake stores the elements to her larger-than-life holiday displays in this room at Pearlridge Center. Awaiting her creative touch are 16 plastic Christmas…

Bikini Barons

When it comes to bikini shopping, there’s a vital statistical difference between the buying habits of locals and those of Island visitors. It all comes down to cheeks – the okole, that is – and just how much a lady…

L&L Brings Hawaii to the World

BEFORE BECOMING A global franchise operation, L&L began in the 1950s as a modest business called L&L Dairy, owned by father and son Robert Lee and Robert Lee Jr. That restaurant, now called L&L Drive-Inn, still stands at 1711 Liliha St.…

Moving Ads

Honolulu drivers spend an average of 60 hours a year sitting in traffic, according to the annual INRIX Traffic Scorecard. That’s a challenge for your patience but a great opportunity for vehicle ads, says Kia Kamauu, VP for ROI Printing.…

Focus on the Moment

Online marketing and meditation are not an obvious combination, but Kit Wynkoop incorporates both into his life. As CEO of Hoi ka Ha LLC (“breathing life back into”), he helps clients, such as Honolulu Community College, the Hawaii Restaurant Association…

Alive and Doing Well

Reports of the death of books have been greatly exaggerated, as the local publishing industry keeps evolving to meet demand Despite the closing of bookstores around the Islands, local publishers say they are thriving. Books about Hawaii still sell –…

California Dreaming

Each year, the world’s best surfers – both men and women – compete against each other for millions of dollars in prize money at tournaments around the globe staged by the Association of Surfing Professionals and other promoters. Hawaii surfers…

The Commerce of Hawaii Political Campaigns

The best political candidate in the world might get nowhere without a team of marketing, direct-mail, advertising, polling and other professionals to help refine the message and effectively deliver it to voters. It’s an election year and Alan Tang is…

Easy-to-use Pictures That Say "Hawaii"

Problem: Search online for, say, a traditional hula kahiko dancer, and you’ll be hard-pressed to find a high-quality image you can easily download and use for your business. Daniel Leuck, CEO of the Honolulu-based creative agency Ikayzo, saw that need for good…