Marketing

Hawaii’s People Stay True

Brand loyalty is strong in the Islands, but give a customer a bad experience and they may never forget or forgive.  “From right here, I can see one, two, three, four, five banks outside my window,” says Dennis Christianson, partner/CEO…

To App or Not To App

Many local organizations have created mobile phone apps to connect with customers, students, patients and others, but apps are not useful to every business At any time, students at Hawaii Pacific University can look at their assignments, view their grades,…

More Than A Mere Messenger [Sponsored]

It’s an honor for Adrian Kamalii to represent some of his childhood heroes professionally. The 35-year-old entrepreneur is the president of Pae Aina Communications. He is a graduate of the Kamehameha Schools Kapalama and Hawaii Pacific University. As a student,…

Guiding Companies’ Decision- Making

When General Motors wanted to learn what car models would sell in the Chinese market, they turned to the Honolulu-based OmniTrak Group to get inside consumers' minds. The insight OmniTrak provided, dubbed "The Goldilocks Strategy," helped the North American automaker…

Marketing Hawaii 3.0

A record-setting 8.9 million visitors came to Hawaii in 2016. Most were drawn by the Islands’ decades-old persona of sun, sand, surf and aloha, but some were lured by the artful use of creative technology: • A photo on the…

5 Steps to an Executive Presence

Readiness for next-level success often depends on the leader’s ability to develop the complex set of qualities that comprise “executive presence.” R. Scott Simon, an executive coach frequently engaged by Hawaii companies to support their emerging leaders, offers five steps…

My Job: What’s Your Opinion?

NAME: Barbara Ankersmit JOB: Market researcher, president and partner COMPANY: Anthology Marketing Group Research Team START: Ankersmit had been a project manager in California for Arbitron, a radio listener survey company. When she and her family moved to Hawaii, she got a job…