Thursday, January 1, 1970, - By Noelle Fujii There's an old saying, "The customer is king." Today, the customer really is a king: well informed, very demanding, willing to change their mind at a moment's notice - and with their…
Thursday, January 1, 1970, - By Noelle Fujii “A digital media strategy is not something that you should…
Thursday, January 1, 1970, - Figuring out how to share your brand’s message and the right audience to share it with is becoming more difficult in today’s noisy world. After all, businesses now compete for attention with information that’s available…
Sunday, February 5, 2017, - By Noelle Fujii Every industry is undergoing a digital transformation. If your company lags behind, it could get crushed by faster moving competition, or abandoned by customers who want better digital service, says Renee McKaskle,…
The customer is king because customers control whether a business succeeds or fails. Today, effective ways to reach consumers include social media, websites and mobile apps. Navigating those platforms can be difficult for some small businesses, so Hawaii Business put…
There's an old saying, "The customer is king." Today, the customer really is a king: well informed, very demanding, willing to change their mind at a moment's notice - and with their phones - able to act on those whims.…
“A digital media strategy is not something that you should be afraid of,” said Thomas Obungen, digital and…
When General Motors wanted to learn what car models would sell in the Chinese market, they turned to the Honolulu-based OmniTrak Group to get inside consumers' minds. The insight OmniTrak provided, dubbed "The Goldilocks Strategy," helped the North American automaker…
A record-setting 8.9 million visitors came to Hawaii in 2016. Most were drawn by the Islands’ decades-old persona of sun, sand, surf and aloha, but some were lured by the artful use of creative technology: • A photo on the…
Hawaii News Now received two regional Emmy® Awards at the National Academy of Television Arts and Sciences San Francisco/Northern California Chapter Awards Gala on Saturday, June 3, 2017. The Emmy® Award is presented for excellence in television. Hawaii News Now:…
Figuring out how to share your brand’s message and the right audience to share it with is becoming more difficult in today’s noisy world. After all, businesses now compete for attention with information that’s available through phones, the Internet and…
THIS MONTH’S EXPERT: Omar Sultan Co-founder and managing partner, Sultan Ventures and XLR8UH sultanventures.com xlr8uh.com Q: I'm an independent entrepreneur with a great business plan. How do I get into an incubator? A: First determine whether an accelerator is the…
As chief advocate for the Office of Hawaiian Affairs, Kawika Riley’s job is to wade into some of our state’s most controversial and complicated issues. He presents before state legislators and department heads, members of Congress and federal agencies. Before…
Readiness for next-level success often depends on the leader’s ability to develop the complex set of qualities that comprise “executive presence.” R. Scott Simon, an executive coach frequently engaged by Hawaii companies to support their emerging leaders, offers five steps…
You may think primarily of your company’s brand, but, if you are online, you also have a personal brand. Monchalee Steiger, marketing manager of The Queen’s Health Systems, offers these steps for professionals who want to protect their personal brand.…
I’ve found that development – whether professional or personal – is very time consuming. Adding a workshop, retreat, class or conference to my schedule as Hawaii Business’ digital media director is like attaching an anchor to my surfboard. You probably have had…
I have climbed Mount Koko Head and took many selfies. From this pilgrimage I return to you, brethren and sisthren, with these 10 commandments to keep thy company’s image righteous on the World Wide Web. May the spirit of Steve…
NAME: Barbara Ankersmit JOB: Market researcher, president and partner COMPANY: Anthology Marketing Group Research Team START: Ankersmit had been a project manager in California for Arbitron, a radio listener survey company. When she and her family moved to Hawaii, she got a job…
Iolani Sportswear president Lloyd Kawakami remembers when aloha shirts were only made in Hawaii. Today, they are produced cheaply in Asia or sold under labels such as Tommy Bahama, which have no connection to the Islands. That competition has put…
When the doors open at Saks Fifth Avenue Hawaii on August 25 at the redesigned International Market Place, it will be a homecoming for vice president and general manager Shelley Tadaki Cramer. Cramer was born and raised in Honolulu, then…
Q: It’s as if the different generations speak distinct languages at my company. How do I improve internal communications so everyone gets the message? A: Some of us look around our workplace and wonder who let in all those interns…
More men across Oahu are turning to upscale barbershops for an experience beyond the traditional in-and-out haircut, with two high-end shops recently opening in Honolulu and others expected to follow. Yes, you can still get a simple trim, but options…
Most of them are Millennials, first-generation digital natives strutting their stuff and chiseling new entry points into a post-recession economy. Those who achieve social-media stardom get labelled as “digital talent,” which sounds so Hollywood, but signals their digital charisma and…
Power: As the new digital media director of Hawaii Business, I have the ability and responsibility to engage with you by sharing creative and smart content through social media and our website, HawaiiBusiness.com. I will share observations and insights in…