Marketing

Guiding Companies’ Decision- Making

When General Motors wanted to learn what car models would sell in the Chinese market, they turned to the Honolulu-based OmniTrak Group to get inside consumers' minds. The insight OmniTrak provided, dubbed "The Goldilocks Strategy," helped the North American automaker…

Marketing Hawaii 3.0

A record-setting 8.9 million visitors came to Hawaii in 2016. Most were drawn by the Islands’ decades-old persona of sun, sand, surf and aloha, but some were lured by the artful use of creative technology: • A photo on the…

5 Steps to an Executive Presence

Readiness for next-level success often depends on the leader’s ability to develop the complex set of qualities that comprise “executive presence.” R. Scott Simon, an executive coach frequently engaged by Hawaii companies to support their emerging leaders, offers five steps…

My Job: What’s Your Opinion?

NAME: Barbara Ankersmit JOB: Market researcher, president and partner COMPANY: Anthology Marketing Group Research Team START: Ankersmit had been a project manager in California for Arbitron, a radio listener survey company. When she and her family moved to Hawaii, she got a job…

Made in Hawaii

Iolani Sportswear president Lloyd Kawakami remembers when aloha shirts were only made in Hawaii. Today, they are produced cheaply in Asia or sold under labels such as Tommy Bahama, which have no connection to the Islands. That competition has put…

Local Girl to Lead Saks

When the doors open at Saks Fifth Avenue Hawaii on August 25 at the redesigned International Market Place, it will be a homecoming for vice president and general manager Shelley Tadaki Cramer. Cramer was born and raised in Honolulu, then…

Speaking Everyone's Language

Q: It’s as if the different generations speak distinct languages at my company. How do I improve internal communications so everyone gets the message? A: Some of us look around our workplace and wonder who let in all those interns…

Man Up

More men across Oahu are turning to upscale barbershops for an experience beyond the traditional in-and-out haircut, with two high-end shops recently opening in Honolulu and others expected to follow. Yes, you can still get a simple trim, but options…

Turning Play into Pay

Most of them are Millennials, first-generation digital natives strutting their stuff and chiseling new entry points into a post-recession economy. Those who achieve social-media stardom get labelled as “digital talent,” which sounds so Hollywood, but signals their digital charisma and…

Our Digital Media Director Links In

Power: As the new digital media director of Hawaii Business, I have the ability and responsibility to engage with you by sharing creative and smart content through social media and our website, HawaiiBusiness.com. I will share observations and insights in…