07-17 HB - Hawaii30

Marketing Hawaii 3.0

Brittany Lyte

A record-setting 8.9 million visitors came to Hawaii in 2016. Most were drawn by the Islands’ decades-old persona of sun, sand, surf and aloha, but some were lured by the artful use of creative technology: • A photo on the Instagram account of a Japanese model in which she is seen surfing under a rainbow Read the full article…

The Hawaii News Now Sunrise team. Photo courtesy of Hawaii News Now.

Hawaii News Now wins two Emmy® Awards for newscast excellence at the 46th Annual Northern California Emmy® Awards

Hawaii Business magazine

Hawaii News Now received two regional Emmy® Awards at the National Academy of Television Arts and Sciences San Francisco/Northern California Chapter Awards Gala on Saturday, June 3, 2017.  The Emmy® Award is presented for excellence in television. Hawaii News Now: Sunrise received the award for Best Daytime Newscast in a Medium Market for its coverage Read the full article…

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Family Business Forum Aims To Prepare Businesses For Succession Challenges

Daniel Ikaika Ito

There is an impending disaster on the horizon for Hawaii, and it’s not concerning a King Tide or hurricane season. According to Business Consulting Resources (BCR) Co-Founder/Partner Ken Gilbert the 50th State’s locally-owned family businesses are in trouble because many of them are not setup with succession plans. Recently, BCR conducted a survey of 200 family Read the full article…

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5 Things to Know About Developing an Effective Digital Marketing Strategy

Noelle Fujii

Figuring out how to share your brand’s message and the right audience to share it with is becoming more difficult in today’s noisy world. After all, businesses now compete for attention with information that’s available through phones, the Internet and social media. “I think that a big part of what we’re going to see over Read the full article…

Photo by David Croxford.

Ask the Expert: How to Get Into an Accelerator

Omar Sultan, Co-founder and managing partner, Sultan Ventures and XLR8UH

THIS MONTH’S EXPERT: Omar Sultan Co-founder and managing partner, Sultan Ventures and XLR8UH sultanventures.com xlr8uh.com Q: I’m an independent entrepreneur with a great business plan. How do I get into an incubator? A: First determine whether an accelerator is the right path for your startup. We get many teams looking for investment capital when they Read the full article…

Photo: Thinkstock

5 Steps to Delivering an Effective Speech

Chief Advocate at the Office of Hawaiian Affairs

As chief advocate for the Office of Hawaiian Affairs, Kawika Riley’s job is to wade into some of our state’s most controversial and complicated issues. He presents before state legislators and department heads, members of Congress and federal agencies. Before coming to OHA, Riley was a speechwriter and communications director for U.S. Sen. Daniel Akaka, Read the full article…

April 2017 , Careers , Marketing
April, 2017