5 Things to Know About Developing an Effective Digital Marketing Strategy

Noelle Fujii

Figuring out how to share your brand’s message and the right audience to share it with is becoming more difficult in today’s noisy world. After all, businesses now compete for attention with information that’s available through phones, the Internet and social media. “I think that a big part of what we’re going to see over Read the full article…

Photo by David Croxford.

Ask the Expert: How to Get Into an Accelerator

Omar Sultan, Co-founder and managing partner, Sultan Ventures and XLR8UH

THIS MONTH’S EXPERT: Omar Sultan Co-founder and managing partner, Sultan Ventures and XLR8UH Q: I’m an independent entrepreneur with a great business plan. How do I get into an incubator? A: First determine whether an accelerator is the right path for your startup. We get many teams looking for investment capital when they Read the full article…

Photo: Thinkstock

5 Steps to Delivering an Effective Speech

Chief Advocate at the Office of Hawaiian Affairs

As chief advocate for the Office of Hawaiian Affairs, Kawika Riley’s job is to wade into some of our state’s most controversial and complicated issues. He presents before state legislators and department heads, members of Congress and federal agencies. Before coming to OHA, Riley was a speechwriter and communications director for U.S. Sen. Daniel Akaka, Read the full article…

April 2017 , Careers , Marketing
April, 2017
Illustration: Thinkstock

5 Steps to an Executive Presence

Scott Simon, Executive Coach & Consultant at Simon Leadership Group LLC

Readiness for next-level success often depends on the leader’s ability to develop the complex set of qualities that comprise “executive presence.” R. Scott Simon, an executive coach frequently engaged by Hawaii companies to support their emerging leaders, offers five steps he often shares with clients. 1. CHANGE YOURSELF At each level from individual contributor, to Read the full article…

Careers , March 2017 , Marketing
March, 2017
Photo: Thinkstock

5 Steps to Protect Your Personal Brand

Monchalee Steiger

You may think primarily of your company’s brand, but, if you are online, you also have a personal brand. Monchalee Steiger, marketing manager of The Queen’s Health Systems, offers these steps for professionals who want to protect their personal brand. 1. OWN YOUR NAME “Owning” your name or handle across your digital accounts helps establish Read the full article…

Careers , February 2017 , Marketing
February, 2017