Business & Industry

Cause Marketing

I’m hearing a lot of buzz about cause marketing. How do I get my small business started on it? Cause marketing aligns a brand with a cause in the community, such as sustainability, helping children or homelessness. When executed strategically,…

Creativity: Hawaii's Next Big Export

How a public-private program called Creative Lab accelerates entrepreneurs in six creative areas: screenwriting, broadband, interactive media, fashion, producing and music While Hawaii is known worldwide for its rainbows, aloha spirit and beautiful weather, Georja Skinner hopes to add “creative…

Armchair Travel, Hawaiian Style

A young Japanese couple experiences a dream Hawaii vacation. They start the day riding horses along a dusty mountain trail at Kualoa Ranch. Then they cruise down Kalakaua Avenue in a convertible, lounge on Waikiki Beach and end the day parasailing.…

Talk Story with Perry Martin

Martin uses a baseball analogy to warn educators everywhere: If a pitcher makes the same pitch to every batter all the time, he will eventually lose. Martin’s goal is to disrupt archaic methods so educators can nurture students to navigate…

Manage Your Borrowing Costs

Interest rates are going up. What can I do to keep my cost of borrowing affordable? Interest rates have been low for so long that many borrowers take them for granted. Savvy business owners, however, are closely watching interest rates…

Fashion Forward

Savvy business experts offer advice to emerging designers on going global Talk about a left-brain, right-brain challenge. Local fashion entrepreneurs need to be innovative and continually create new looks that attract people’s attention. But, if their skills end there, they…

Think and Act Globally, Attend and Learn Locally

Innovators and investors from around the world are gathering in Honolulu this January for the second annual East Meets West Conference. “Local entrepreneurs will be able to learn from technology companies that have conquered global markets,” says Chenoa Farnsworth, managing…

The Tour Starts Here

When Lawrence and Zachary Hester were booking activities for a family vacation in Hawaii, they noticed it wasn’t always a smooth process – so they took it on themselves to make a change. Their solution is FareHarbor, an online booking…

Parting Shot: Holiday Magic

Tuesday, 11:34 am Pearlridge Center Photo by Josiah Patterson Stephanie Lake stores the elements to her larger-than-life holiday displays in this room at Pearlridge Center. Awaiting her creative touch are 16 plastic Christmas…

Bikini Barons

When it comes to bikini shopping, there’s a vital statistical difference between the buying habits of locals and those of Island visitors. It all comes down to cheeks – the okole, that is – and just how much a lady…