BOSS Survey

BOSS Survey Methodology

The BOSS survey was conducted for Hawaii Business Magazine by the research division of the Anthology Marketing Group. The study was conducted using a company listing purchased from Equifax Polk Business Directory as well as Hawaii Business Magazine’s Top 250…

Where Do You Get Local News?

We asked that question in two statewide surveys: the BOSS Survey of 405 local business leaders and the 808 Poll of 547 members of the general public   Respondents were able to pick multiple sources for their Hawai‘i news (click…

Survey Methodologies

Here are the methodologies for the BOSS Survey and 808 Poll, which are the basis for multiple stories published in Hawaii Business Magazine during the second half of 2019.   BOSS Methodology BOSS stands for Business Outlook and Sentiment Survey.…

Business Leaders Look Ahead

BOSS Optimism Index Also Unchanged The Optimism Index is based on whether the business leaders surveyed feel the local economy will grow, hold steady or decline in the coming year. See the BOSS Performance Index. Economic outlook: 30% of the…

Do You Use a Cybercurrency?

Business leaders and locals weighed in on their knowledge of cryptocurrency in this survey. Only 1% of local business leaders have actually used cryptocurrency compared to 52% who don't have a working knowledge of this payment form.

BOSS Survey: Tourism Report

The latest version of the BOSS Survey, conducted by the Research Division of the Anthology Marketing Group for Hawaii Business in Fall 2018, talked to 350 business leaders from all sectors of Hawaii’s economy. A separate survey-within-a-survey was conducted with…

Hawaii Agrees with #MeToo

The anti-sexual harassment movement is assessed in separate surveys of 426 Hawaii residents and 443 local business leaders     The question: Thinking of the current environment and the movement against sexual harassment,  which of the following three statements comes…