Marketing

New Voice for Hawaiians

With another Hawaiian Renaissance on the horizon, two local media companies are collaborating on a new forum to report on and explain coming events. The Kalaimoku Group and aio are launching Mana, a magazine designed for Native Hawaiians and others…

5 Steps To Email Marketing

Smart email marketing makes the difference between emails that are read and those that go straight to the trash. Damian Davila, online marketing consultant and CEO ofIdaconcpts.com, explains how to make it work: 1) Short and focused Content is crucial,…

Blending Old and New Marketing

Tourists have hundreds of ways to spend their money; here's how more than a dozen small companies draw them in. Well-tended tourists in skin-baring dresses and tropical shirts sip after-dinner drinks on the terrace at Duke's restaurant, while a Hawaiian…

Innovation: Wearable Ads

Wish you could afford to run commercials promoting your company and products all day long? Now you can with Pacific Digital Signs’ sexy new Digital Nametag. “This will definitely stop people in their tracks and deliver a perfect message every…

5 steps to marketing in Japan

The Japanese love all things Hawaiian – from hula to music to fashion – which makes Japan an attractive market for Hawaii companies. But Japan is a complex business environment. “That means a company must be serious about wanting to…

HVCB Wins Top Marketing Award

Hawaiian Air, Outrigger, Hawaii Meth Project also honored When the going gets tough, the tough get marketing. That’s what the Hawaii Visitors and Convention Bureau did during the recession and tourism slump, and its adroit actions are credited with helping…

5 steps to Writing a Press Release

Many small businesses don’t have the budget to hire a marketing firm to disseminate information about new products, special promotions or upcoming events, so it’s important to know how to get the word out when you are your marketing team.…

5 Steps to Better Public Speaking

Some people have the natural ability to speak with confidence in front of large audiences. For everyone else, Mark Blackburn, treasurer of Honolulu’s Downtown Business Association Toastmasters, offers tips on being a better public speaker. “It’s a real challenge, but…

5 Steps to Planning an Event

Successful events are a critical way of interacting with customers. Philip Richardson, CEO of Current Affairs, one of Hawaii’s most prestigious event-planning companies, offers advice on getting the most from your events. 1. Define your objectives “You’ve got to have…