What’s in a Name?

Oiwi: Hawaii Born and Bred

It started with the letter O. “The paddlers should be inside the O,” said Kawika Mahelona as he and his friend, David G. Kim, hashed out a logo for their budding idea, which eventually became Oiwi Ocean Gear. Mahelona and…

A Theory that Succeeds in Reality

Is Honolulu’s The Vanguard Theory a chapter in a UH philosophy text or perhaps the strategic vision behind the Vanguard Lofts condos? It’s actually a multidisciplinary design firm that does everything from interior design to brand strategy. Its clients have…

A Tadpole That Never Grew Up

Tadpole Studio is not an aquarium. It’s a multidisciplinary design firm with offices in Honolulu and Bangkok. So what do tadpoles have to do with design? It’s all about mentality, says owner and architect Bundit Kanisthakhon, who grew up in…

A Synonym for Beer

Waialua Sugar Mill closed in 1996, but rumors of its shutdown were already circulating in the late 1970s, says Milton Agader, who worked in field operations. So he and his wife, Lavina, started a business in 1978 called Brown Bottle,…

DRFortress is I.T., Not M.D.

“Why does a doctor’s office do all this IT stuff?” the prospective account asked Rosa White, CFO and co-founder of DRFortress. It wasn’t the first time someone mistook the name of her company for Dr. Fortress. White says DRFortress is…

Cultivar: From Mexico to Hawaii

Shadi Faridi attended craft fairs before she could walk. She occupied a baby carrier under tables at craft booths while her mother, Michele Zane-Faridi, helped her brother, famed designer Sig Zane, back when he was just starting out. Fast-forward over…

Pho King Good

“Mom, do you really want to do this?” asked Kathy Tra when her mother decided to buy a small restaurant in Wahiawa. The front window was cracked and from what Kathy could discern, the books indicated little business. But the…

BoxJelly Without the Sting?

“People used to come in and say, ‘We thought you were a restaurant!’” says BoxJelly founder Rechung Fujihira. That rarely happens anymore. The concept of a co-working space has become a global phenomenon, and BoxJelly is now one of several…

We Swear: Fook Yuen Is a Compliment

Casey Kwok owns Fook Yuen restaurant but he didn’t choose the provocative name. The landlord did. Twenty-five years ago, Kwok was vying for a restaurant location in Honolulu’s McCully Shopping Center. When the center’s landlord asked if he would accept his…